Cai

"They decided to open up [the butcher shop] because, basically, they're hippies. Well, nouvelle hippies. Meat hippies. Which is an infinitely cooler thing. Meat hippies do things like write dissertations on pornography and travel throughout India alone (Jessica) and work as a bike messenger in the early nineties in Manhattan and possess childhood friends who grow marijuana in Vermont legally (Josh). They are willing to lose their shirts, if necessary, to open butcher shops selling nothing but hormone-free, grass- and grain-fed, humanely raised, local meat, but they're frank in their hope that it will instead make them rich. They venture into ghettos to deliver free meat to old men on food stamps with chronic iron deficiencies, and they give coats and cars to their strapped employees. They hold Humvee drivers and sanctimonious vegetarians* in equal contempt. They are passionate and outspoken and strong and skeptical and foulmouthed and hopeful. They're the kind of people I want to be."